The most depressing response I encounter when I'm chatting someone up and I ask them if they ever go to the theatre is this: "I should go but I don't." That emphatic "should" tells you all you need to know. Imagine it in other contexts: "I should play Grand Theft Auto"; "I should watch Strictly Come Dancing." That "should" tells you that people see theatre-going not as entertainment but as self-improvement, and the critical/academic establishment have to take some blame for that.
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